Strong enrollment drives your school's financial health, but economic, demographic and technological forces are disrupting long-held tuition management practices and long-stable independent schools. Consultant and former independent school CFO Chad Tew has been researching these disrupters for nearly a decade and with two eminent enrollment leaders, shares what every business officer needs to know about enrollment management, pricing and financial aid in order to meet the challenges and opportunities within the changing landscape.
Learn how the analytic charting of your school's enrollment cycle should be a team effort between the business and admission offices. Build an understanding of the core competencies any school's enrollment management team must have to deliver results. Consider the role of pricing in admission and retention and how financial assistance strategies affect access for both low- and middle-income families. Case studies will illustrate different financial aid pricing models, and participants will gain strategies for navigating larger trends in economic disruption that will inform school budget and planning discussions.
NBOA's Partnership with EMA: NBOA has partnered with the Enrollment Management Association to explore the drivers impacting the growing costs of delivering a world-class independent PK-12 school education and affordability concerns for current and prospective families. Through this partnership, the associations are exploring how best to identify, secure and utilize the resources an independent school needs to fulfill its mission and provide unparalleled education to its students.
The ultimate goal for NBOA's and EMA's combined membership is to help schools achieve, maintain, and grow their enrollment of mission-aligned students and thrive in perpetuity as a financially-sustainable educational institution. In 2018-19, both associations are leveraging their various platforms and delivering thought leadership and guidance through a series of programs as well as online and printed resources to help school leaders explore issues related to financial aid, in particular, as well as current market conditions, pricing, enrollment, accessibility and affordability trends to bring this predominant issue into the limelight so independent schools may identify their most viable path forward.
Chad Tew, Founding Principal and Disruption Navigator, Tew & Associates
Chad Tew is chief disruption navigator at Tew & Associates, where he leverages broad experience as an educator to help schools achieve sustainable success in a rapidly changing market. Tew & Associates consults with schools across the country on financial sustainability, marketing and financial aid. Tew is also a certified merger & acquisition advisor and helps boards consider these tools in achieving their mission. Formerly an independent school CFO , he has held college leadership positions in admissions and marketing. Tew has taught business and management courses at UCLA and serves on several boards.
Heather Hoerle, Executive Director and Chief Executive Officer, The Enrollment Management Association
Heather Hoerle is the executive director and chief executive officer of The Enrollment Management Association, a non-profit membership association serving independent school enrollment and admission leaders through the best science, research, and training. A thought leader in enrollment management, Heather personally led the charge for the professionalization of the admission and enrollment professional, demanding that industry colleagues mobilize to reposition the work of enrollment management as both strategic and foundational to institutional success. Heather's career began in independent schools as an administrator, student advisor, and teacher then embarked on a successful 23-year tenure in leadership roles with The Association of Boarding Schools (TABS) and eventually serving as a vice president at The National Association of Independent Schools (NAIS).
Laurel Baker Tew, Assistant Head for Enrollment, Viewpoint School and Vice Chair, Board of Trustees Enrollment Management Association
Laurel is the assistant head for enrollment at her alma mater, Viewpoint School (CA), as well as the vice chair of the board of trustees of the Enrollment Management Association. Prior to arriving at Viewpoint, Laurel worked for 19 years in positions of successive responsibility at the University of Southern California’s office of admission, culminating in her appointment as director of admission. A former trustee of Viewpoint School, she was also deeply involved in the founding of The Wesley School (CA) and is a former Wesley trustee. Laurel currently serves as a faculty mentor in the enrollment management leadership program of USC’s Center for Enrollment Research, Policy, and Practice. Laurel is a two-time past chair of the Los Angeles Consortium of Independent School Admission Directors, and is a member of the Institute for Educational Advancement’s Caroline D. Bradley Scholarship Committee.
Jeff Shields, FASAE, CAE, President and CEO, National Business Officers Association
Jeff Shields has been NBOA's president and CEO since March 2010. Prior to joining NBOA, he spent almost 10 years at the National Association of College and University Business Officers (NACUBO), serving most recently as senior vice president and chief planning officer. An active member of the American Society of Association Executives, Jeff earned the Certified Association Executive (CAE) designation in 2002 and was selected as an ASAE Fellow in 2008. He currently serves as a trustee for the One Schoolhouse, Inc., and previously served as a trustee for Georgetown Day School in Washington, D.C.