When it comes to tuition, do you know how sensitive your families are to increases? Measuring Success created a statistical methodology for testing the effects of price changes on enrollment every 5 years since 2006. Joining with Independent School Management (ISM) in 2011, Measuring Success re-ran the study, and this past fall, NBOA joined them to take another look at the issue. In the past, empirical finding suggested there was minimal (if any) relationship between tuition price and enrollment, but continued anecdotal sentiments that changes in pricing affects enrollment led us to explore new hypotheses. This session will present the findings of the most recent research on the issue and discuss ways to translate these concepts into practice. The research will give you talking points to take the conversation back to your Head of School and your Boards. This session will be relevant to both experienced and new business officers.
Sacha Litman, Principal Consultant, Measuring Success
Terry Moore, Assistant Head of Finance, Operations & External Affairs, St. Mary's School
Jeffrey Shields, FASAE, CAE, President and CEO, National Business Officers Association